Living in 78704

Posted on: April 1, 2025

Living in 78704, South Austin: Pros and Cons

The 78704 zip code in South Austin is one of the most sought-after areas in the city, known for its unique mix of culture, convenience, and charm. From trendy restaurants to beautiful parks, there’s a lot to love.  Here’s a breakdown of the pros of living in Austin's beloved 78704.

Pros of Living in 78704

Proximity to Downtown – Just minutes from downtown Austin, 78704 offers an unbeatable location for those who work, play, or love the energy of the city. Its walkable, bikeable and quick drive to downtown.

Iconic Neighborhoods – Includes some of Austin’s most well-known neighborhoods like Zilker, Bouldin Creek, Travis Heights, and Barton Hills—each with its own distinct vibe. I personally lived in the area for over 10 years and fell in love wtih the charm.

Outdoor Lifestyle – With easy access to Zilker Park, Barton Springs Pool, and the Lady Bird Lake Hike & Bike Trail, it’s a paradise for outdoor lovers.  So many hidden gems and spots to go for a walk or hike.

Great Dining and Nightlife – From famous spots like Matt’s El Rancho and Terry Black’s BBQ to hip bars and live music venues along South Congress (SoCo) and South First, there’s no shortage of entertainment.  From a casual dinner at Fresas to a fancy dinner at Matties, you can a lil something of everything here. So many great food trucks, hole in the wall spots and patios.

Strong Real Estate Market – Homes in 78704 hold their value well due to high demand, making it a solid investment. From mid century modern homes in Barton Hills, to bungalows in Travis Heights, to  modern new construction marvels.  You'll find a a wide mix of homes here.

Yes, there are cons..  

Cons of Living in 78704

High Cost of Living – Home prices and rent are significantly higher than in other parts of Austin due to the prime location.

Traffic & Congestion – Popular streets like South Lamar, South Congress, and Barton Springs Road can get backed up, especially during peak hours or festivals like ACL (Austin City Limits Festival).

Is 78704 Right for You?

If you love city life, outdoor activities, and a lively social scene, 78704 is a dream location

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